Dashboards
Your data is scattered across several tools. Your decisions, however, should rest on a consistent view.
Fictional data.
A company tracks its monthly results.
| Metric | September | October |
|---|---|---|
| Advertising spend | $2,500 | $2,700 |
| Leads generated | 100 | 135 |
| Cost per lead | $25 | $20 |
| Recorded revenue | $12,000 | $15,000 |
At a glance, management sees that spend is up 8%, while leads are up 35%.
The cost per lead goes down and recorded revenue goes up.
Advertising investments appear to be getting more efficient over the period analyzed.
The next step is to check which channels contributed most to this change and whether lead quality has held up.
You can track your results, compare your performance and better understand how your business is evolving, without constantly rebuilding new reports.
Oryon lets you view different metrics depending on your data sources.
Understand how your marketing efforts help attract visitors and generate conversions.
Possible metrics:
Track the sales activity recorded in your connected tools.
Possible metrics:
Gain a better understanding of the results of your acquisition efforts.
Possible metrics:
The metrics available depend on the integrations, the permissions and the fields that can be accessed.
Every business has its own goals.
With Oryon, customize your dashboards to display the information relevant to your business.
Choose the visualizations that help you understand your results and follow your priorities.
A single data point rarely tells the whole story.
Oryon helps you examine your metrics over different periods to recognize important changes.
You can then see:
These comparisons make results easier to analyze and help guide your next decisions.
Oryon combines data visualization and artificial intelligence to help you understand your results.
Your metrics show what is happening.
Insights help you spot what is changing.
Recommendations point you toward the actions that deserve your attention.