Identify growth opportunities
Oryon monitors your performance to help you spot the changes and opportunities you might otherwise miss.
Fictional data.
A company invests in two campaigns.
| Metric | Campaign A | Campaign B |
|---|---|---|
| Monthly budget | $1,200 | $500 |
| Conversions | 30 | 25 |
| Cost per conversion | $40 | $20 |
Campaign A generates the most conversions.
Yet campaign B shows a cost per conversion half as high.
“Campaign B generates almost as many conversions as campaign A with a much smaller budget. Check the quality of the conversions and its ability to maintain its results with a higher budget.”
The company can then consider a gradual budget-increase test, rather than immediately reallocating all of its spending.
These signals can go unnoticed when they are spread across several platforms.
Oryon brings your information together and uses artificial intelligence to surface the opportunities that deserve your attention.
When you look at your analytics tools, you naturally look at the metrics you already know.
But a quieter change can reveal an interesting opportunity.
For example, one channel may produce fewer conversions than another while showing a steady improvement in its efficiency.
Without cross-channel monitoring, this change can easily go unnoticed.
Oryon helps identify these changes based on the data connected to your business.
Not all acquisition sources contribute to your results in the same way.
Oryon helps you compare their performance to understand which ones generate interesting results relative to the resources invested.
You can review the conversions, spend, leads and revenue available to assess growth avenues.
The goal is not to systematically increase budgets, but to identify the investments that deserve closer analysis.
These differences can reveal optimization possibilities.
Oryon highlights the important changes to help you understand where to act.
Detecting a signal is useful. Deciding what to do with it brings more value.
Oryon’s AI recommendations suggest courses of action suited to the trends observed.
You can thus know which results to explore further, which campaigns to monitor and which hypotheses to test before changing your strategy.
With Team, the AI assistant lets you ask follow-up questions based on your connected data.
Oryon does not replace your judgment.
The platform helps you recognize the relevant signals so you can make more informed decisions.