Oryon Index: AI visibility and reputation
Is your business visible where your customers look for answers?
Understand how your brand appears on Google and in AI assistants’ answers.
Example: understanding a visibility opportunity.
Fictional scenario.
An IT services company in Montréal wants to improve its presence in AI assistants’ recommendations.
It observes that its brand appears on some searches tied to its name, but rarely on general questions about IT service providers for small businesses.
The answers analyzed regularly mention several competitors.
“Your business is identifiable by name, but its presence remains limited in the general searches associated with your services. Review the coverage of your service pages, the clarity of your positioning and the relevant third-party sources.”
The company can then focus its efforts on specific improvements rather than producing more content without direction.
Consumers and professionals no longer discover businesses only through traditional search engine results.
They also ask ChatGPT, Gemini and Perplexity to look for suppliers, compare solutions and get recommendations.
But when these tools answer, does your business appear among the options they suggest?
Oryon Index aims to help you understand your visibility in these digital environments and identify the actions that could improve your presence.
Your digital visibility no longer stops at Google.
You can have a website that ranks well on certain keywords without necessarily appearing in AI assistants’ answers.
These platforms use different mechanisms to search for, select, summarize and present information.
It therefore becomes worthwhile to observe your presence beyond traditional SEO metrics.
Oryon Index brings together several dimensions of your visibility to help you understand how your business can be discovered.
Findability — Which searches do you appear on?
When a potential customer asks an AI assistant to recommend businesses in your industry, is your brand mentioned?
Oryon Index aims to examine your presence on searches that are representative of your market.
You can thus spot the topics on which your business appears and those where its presence remains limited.
Illustrative example:
A professional services firm might want to track searches such as:
- “Which companies offer this service in Montréal?”
- “Which suppliers should a Canadian small business choose?”
- “Which solutions fit my budget?”
The goal is to understand your presence on relevant search intents, rather than only tracking traditional keyword rankings.
Themes — What do the engines say about your business?
Being visible is a first step.
Your business also has to be associated with the right services, the right industries and the right characteristics.
Oryon Index aims to examine the themes that appear in answers about your brand.
This analysis can help determine whether your positioning is correctly represented or whether some aspects of your offering lack visibility.
Example:
A company specializing in automation might be presented mainly as a web design agency.
This difference reveals a possible gap between its current positioning and the information used to describe it.
The company could then review its content, its service descriptions and its sources of visibility.
Sources — Which information influences your presence?
Search engines and AI assistants can rely on different sources to present a business.
Your website, your publications, mentions of your brand and third-party sources can contribute to how your business is represented.
Oryon Index aims to identify the observable sources associated with the answers analyzed.
You can thus better understand which content contributes to your visibility and where some information deserves to be corrected or enriched.
The goal is not to claim to know every internal factor of AI models, but to analyze the elements that are accessible and verifiable.
SEO and content — What should you improve?
Better visibility often starts with clear, structured and accessible information.
Oryon Index aims to surface the topics, pages and keywords that deserve your attention.
Depending on the analyses available, you could notably identify:
- Services that are insufficiently presented on your website.
- Topics that matter to your customers.
- Pages to enrich.
- Brand information to clarify.
- Opportunities to develop new relevant content.
These avenues help you guide your content strategy based on your observed visibility.
Competition — How does your presence compare?
When a user searches for businesses in your industry, several brands may be suggested.
Oryon Index aims to help you examine this competitive environment.
You can thus spot the businesses that appear on relevant searches and identify the topics for which your brand seems less present.
These observations are visibility signals, not exhaustive measures of market share.
Visibility is becoming a new dimension of your business intelligence.
Tracking your campaigns, conversions and revenue helps you understand your current performance.
Analyzing your presence in search engines and AI assistants helps you better understand how new customers might discover your business.
Oryon brings these two perspectives together within a broader view of your digital activity.
Performance. Visibility. Decisions.
Discover Oryon Index with the Enterprise plan.
Oryon Index is included in Oryon Data’s Enterprise plan, with custom pricing.
Talk through your visibility goals, your market and the analyses suited to your organization.
Visibility results are observations made on specific queries, platforms and time periods. They are not a guarantee of appearing in future AI assistant answers.