Retail and e-commerce
Discover what drives your sales. Not just your clicks.
Your campaigns attract visitors. Oryon helps you understand what truly contributes to your revenue.
Example: a store that increases its advertising budget.
Fictional data.
| Metric | Previous month | Current month |
|---|---|---|
| Visitors | 12,000 | 15,000 |
| Orders | 360 | 375 |
| Conversion rate | 3% | 2.5% |
| Advertising spend | $2,000 | $2,800 |
Visitors increase by 25%, but orders grow much more slowly and the conversion rate declines.
“Your traffic is growing, but a smaller share of visitors is making a purchase. Review the traffic sources behind this change before increasing your acquisition budget further.”
Running an online store means making constant decisions: which products should you promote, which campaigns should you optimize, which budgets should you adjust, and where should you focus your efforts?
The data already exists in your store, your advertising platforms and your payment systems.
Oryon brings it together to give you a clearer view of your commercial performance.
Your revenue doesn’t tell the whole story.
A store can record a sales increase while its advertising spend grows even faster.
A campaign can look profitable in its advertising interface, yet give a different result once you examine the orders and revenue actually recorded.
Oryon brings together the information available across your different platforms to help you better understand the relationship between your marketing investments and your business results.
Compare your acquisition channels.
Google Ads, Meta Ads, organic traffic, social media: each channel contributes differently to your acquisition.
Oryon helps you track the traffic, conversions, spend and revenue associated with your connected sources.
This way, you can identify the channels that seem to produce the best results and those that call for a closer analysis.
Keep an eye on how your sales evolve.
See your sales metrics in customizable dashboards.
Depending on the integrations and data available, you can track, for example:
- Recorded revenue.
- Number of orders.
- Average order value.
- Conversions.
- Advertising spend.
- Trends by period.
This information helps you follow your store’s progress without constantly switching from one platform to another.
Understand the changes that matter.
An increase in traffic isn’t necessarily accompanied by an increase in orders.
Oryon can bring out this difference and encourage you to look at the steps of the journey that deserve your attention.
With its insights and recommendations, the platform turns the variations it observes into concrete avenues for analysis.
Make better decisions for your store.
Your marketing decisions should take your business results into account, not only the metrics displayed by advertising platforms.
Oryon helps you bring this information together in an accessible interface to spot opportunities and track your growth.