Marketing and acquisition
Understand how traffic, campaigns and conversions are evolving.
AI Insights
Your data has a lot to tell you. Oryon helps you understand it.
Automatically discover what is changing in your business, what is working and what deserves your attention.
What does an Oryon insight look like?
Fictional example.
Your acquisition cost is going down.
Over the past seven days, your Google Ads campaigns generated 42 conversions compared with 35 the previous week.
Your advertising spend increased by only 5%.
Your average cost per conversion therefore decreased by about 12.5%.
Your campaigns generated more conversions at a lower unit cost.
This change points to an improvement in the efficiency measured over the period. The quality of the conversions and their contribution to business results remain to be checked.
This improvement could represent an optimization opportunity if the trend is confirmed.
Every day, your platforms record new information: visits to your website, advertising campaigns, leads, conversions and revenue.
But behind these numbers are changes you don’t necessarily have time to analyze.
Oryon uses artificial intelligence to bring out the important information in your business data and present it in plain language.
No more spending hours figuring out what your numbers mean.
You have the data. But do you have the answers?
Your tools show you how many people visited your site, how much you spent on advertising or how many sales you made.
This information is essential, but it isn’t always enough to understand your performance.
- Is an increase in traffic positive if conversions are falling?
- Is a campaign really delivering better results than before?
- Why is your acquisition cost changing while your budget stays stable?
Oryon helps you examine these questions by analyzing the data available in your connected platforms.
The goal is simple: turn isolated metrics into information that is understandable and useful for your decisions.
AI insights that bring out what matters.
Identify the important changes.
Your performance evolves continuously.
Some changes are minor. Others deserve particular attention.
Oryon examines the trends in your data to bring out the relevant changes.
It can notably highlight:
- An increase in cost per conversion.
- Growth in leads coming from a channel.
- A drop in conversion rate.
- A change in recorded revenue.
- A change in a campaign’s performance.
You can then focus your attention on the metrics that call for analysis rather than watching each chart individually.
Understand what is working.
A campaign that generates a lot of clicks is not necessarily the one that contributes most to your business results.
Oryon helps you compare the performance of your channels by matching the available metrics.
You can better understand which activities contribute to acquisition, conversions and revenue.
When the data allows, these analyses go beyond traffic to examine business results.
Spot the changes that go unnoticed.
Some changes only become visible when you compare several metrics.
For example:
- Your traffic stays stable, but your conversions grow.
- Your advertising spend goes down while your leads stay at the same level.
- Your revenue increases, but new sales contacts slow down.
Oryon helps you identify these gaps so you can examine the possible reasons for how they evolve.
Get your findings in plain language.
You don’t need to master analysis formulas or complex business intelligence tools.
AI insights translate observed results into accessible explanations.
Rather than having to interpret a multitude of charts on your own, you get understandable findings about your company’s performance.
Several data sources. A more complete understanding.
Advertising platforms, web analytics tools and CRMs each have their own metrics.
Taken individually, they show only part of your business.
Oryon brings together the information from your connected sources to make comparison easier.
Sales and revenue
See the changes in sales and revenue available in your connected tools.
Leads and CRM
Track the new contacts, opportunities and sales stages accessible in your data.
Overall performance
Examine the relationships between different metrics to identify the changes that can influence your business.
The analyses available depend on the connected integrations, the quality of the data and the permissions granted.
Insights suited to your business’s needs.
For entrepreneurs and executives
Gain a better understanding of your company’s performance without checking each platform individually.
Discover the metrics that are improving, those that are declining and the changes that deserve your attention.
For marketing teams
Analyze the changes in your campaigns, your conversions and your acquisition costs.
Spot the channels that perform well and the results that call for further review.
For agencies and consultants
Use insights to deepen your analyses, prepare your client conversations and more quickly identify the important elements in the observed performance.
For organizations
Bring together information from different sources to get a more consistent reading of your overall performance.
Example: a company that attracts more visitors, but fewer leads.
Fictional data.
| Metric | Previous period | Current period |
|---|---|---|
| Visitors | 5,000 | 6,000 |
| Leads | 150 | 138 |
| Conversion rate | 3% | 2.3% |
Your traffic is up 20%, but your number of leads is down 8%.
A reading limited to traffic could suggest that your acquisition is improving.
Yet your business results are not following the same trend.
Oryon insight
“Your traffic is increasing, but it is generating proportionally fewer leads.”
The conversion rate went from 3% to 2.3%.
This change deserves a review of the traffic sources and the landing pages.
What you understand:
Your priority is not necessarily to attract more visitors, but to analyze why a smaller proportion of them become leads.
Findings today. Better decisions afterwards.
Insights help you understand what your data reveals.
Oryon recommendations go further by suggesting avenues for action based on the observed performance.
You can thus move from understanding a change to identifying the next steps to consider.
Understanding what is happening is essential. Knowing what to do next is just as essential.
AI insights are available from the Individual plan.
You don’t need a team of analysts or a subscription meant for large organizations to access analyses powered by artificial intelligence.
Individual — CAD 29.99/month, plus taxes
Get your dashboards, your essential metrics and your AI insights based on the connected data.
Team — CAD 79.99/month, plus taxes
Get all the Individual features, with an AI assistant connected to your data and weekly strategic reports.
Enterprise — Custom
For organizations with advanced needs in business intelligence, integrations or custom analyses.
Frequently asked questions about AI insights
What is an AI insight?
An insight is a piece of information that comes from analyzing your data and lets you better understand a change, a trend or a performance gap.
Oryon uses artificial intelligence to help you interpret this information in plain language.
Do I need knowledge of data analysis?
No. Oryon is designed for entrepreneurs, executives and teams who want to understand their results without mastering complex analysis tools.
Are insights based on my company’s data?
Yes. The analyses rely on the information accessible from your connected sources.
Are insights the same thing as recommendations?
No.
Insights explain what is observed in your data.
Recommendations suggest avenues for action based on those observations.
Can insights explain exactly why performance changes?
Not always. Oryon can identify changes, relationships between metrics and possible factors. Determining a precise cause sometimes requires additional information or an in-depth analysis.
Your business evolves every day. Your understanding should keep up.
Don’t let important changes get lost among dozens of charts and reports.
With Oryon, get clear insights and better understand your company’s performance.
Your data becomes easier to understand. So do your next decisions.