AI Recommendations
Oryon analyzes your performance and offers concrete recommendations to better guide your next decisions.
Fictional example.
Oryon recommends that you review your Meta Ads campaign.
Finding
Your campaign’s cost per conversion has increased by 32% over the past two weeks.
Why it matters
Your spend is increasing faster than the conversions generated. If this trend continues, the budget needed to reach your goals could keep rising.
Recommended action
Compare the audiences, ad creatives and ad sets involved. Identify what is responsible for the increase before changing the budget.
What you can decide
Keep the campaign under watch, test a change or reallocate part of the investment after checking the data.
Which actions should you prioritize to improve your results?
Between campaigns to optimize, opportunities to review and spend to watch, it isn’t always obvious where to start.
Oryon uses artificial intelligence to turn the findings from your data into recommendations that help you take action.
Less uncertainty. Clearer priorities.
Your dashboard shows that your acquisition costs are rising.
Your report shows that a channel is generating fewer conversions.
Your revenue is growing, but some campaigns are becoming less effective.
These findings are useful. Yet they don’t necessarily tell you which decision to make.
Oryon helps you examine these questions by offering recommendations based on your performance and on the information available in your connected tools.
Some of your business activities show interesting results without necessarily getting all the attention they deserve.
A channel may improve its conversion rate.
A campaign may generate leads at a lower cost.
An acquisition source may contribute more to sales.
Oryon helps bring out these opportunities and suggests avenues to examine their potential.
Not all of your marketing investments produce the same results.
A campaign may keep consuming budget while its cost per conversion rises.
Oryon can help you spot this change and review the campaigns concerned.
The goal is not to automatically reduce your investments, but to give you the information needed to check how effective they are.
When several metrics change at the same time, it becomes hard to determine what deserves your attention first.
Oryon presents recommendations designed to help you identify the most important topics.
You can focus your efforts on the changes with a potential impact on your results, rather than spending the same time on every metric.
Recommendations are based on the information available in your connected platforms.
They take observed performance into account rather than limiting themselves to generic advice.
You thus get avenues for action tied to your company’s situation.
Identify the campaigns whose cost per conversion is rising and review the optimization possibilities.
Spot the channels that generate interesting commercial results and assess their growth potential.
Watch the investments that grow without a proportional improvement in results.
Identify the performance drops and the customer journey stages that deserve a closer look.
Focus your analyses on the changes that can influence your business goals.
Fictional data.
A company wants to increase its acquisition budget, but is torn between two campaigns.
| Metric | Campaign A | Campaign B |
|---|---|---|
| Budget invested | $1,500 | $800 |
| Conversions | 30 | 25 |
| Cost per conversion | $50 | $32 |
Campaign A generates more conversions.
However, Campaign B shows a cost per conversion that is 36% lower.
“Look at the potential for increasing Campaign B’s budget.”
Campaign B generates almost as many conversions with a much lower investment.
Before increasing its budget, check the quality of the conversions and the campaign’s ability to maintain its efficiency as spend grows.
Oryon doesn’t stop at pointing out the campaign that generates the most conversions.
The analysis highlights the difference in efficiency between the investments and suggests an avenue for action to examine.
The company can thus consider a gradual budget test rather than an immediate reallocation.
An action suggested without context can be hard to evaluate.
That is why Oryon recommendations should be interpreted in light of the findings observed.
A good recommendation answers three questions:
What did we observe?
The performance change identified in the data.
Why does it deserve attention?
The potential impact on costs, conversions or business goals.
Which action could we consider?
An optimization avenue or a further analysis to decide better.
The goal is not to multiply recommendations, but to help you recognize those that can have an effect on your results.
A company’s performance is never fixed.
Oryon analyzes the new data available to update how your performance is read and bring out the relevant actions.
The platform presents weekly recommendations, based on the synchronized information and the changes observed.
You can thus regularly review your priorities without starting your whole analysis over from scratch.
Understand which investments and which changes deserve your attention.
Use recommendations to prepare your trade-offs and focus your company’s resources.
Identify the campaigns to review, the optimization opportunities and the changes that may influence your goals.
Back your client recommendations with findings drawn from the accessible data.
Prepare more relevant analyses and avenues for action suited to each engagement.
Based on the available data and configurations, examine the improvement opportunities tied to several activities, teams or sources of performance.
Some decisions need more context.
A rise in acquisition cost can be acceptable if the customers won generate more revenue.
A decrease in conversions may be temporary.
A channel that performs worse in the short term may contribute to sales that happen several weeks later.
With the Team plan, the AI assistant connected to your data lets you dig into the available results by asking follow-up questions.
You can notably ask:
The assistant helps you explore your data before making a decision.
Oryon helps you identify avenues for action based on your company’s data.
The platform does not replace your expertise, your knowledge of your customers or your business judgment.
Recommendations are not guarantees of results.
They serve to guide your analyses and decisions according to the information available.
The goal: to help you decide with greater clarity, without acting blindly.
Access your metrics, dashboards and AI insights, with the analysis and recommendation features announced in the platform.
Go further with an AI assistant connected to your data and weekly strategic reports.
For organizations that want to develop advanced analyses, specific connections and a view tailored to their needs.
Oryon relies on the data available in your connected sources and on its analysis capabilities to identify changes and suggest relevant avenues for action.
No. Oryon helps you understand results and identify possible actions. You decide which changes to make to your business.
They rely on the data accessible in your Oryon environment. Their relevance depends notably on the information available and its quality.
Insights help you understand what is happening in your business.
Recommendations help you determine which actions are worth considering next.
No. They provide avenues for analysis and optimization, but their effectiveness depends on many factors, notably your market, your strategy and the actions actually carried out.
Your data contains information about your company’s performance.
Oryon helps you identify the important changes, examine the possibilities for improvement and focus your efforts on the relevant actions.
Understand your results. Identify your priorities. Decide better. Faster.