Service SMBs
A clearer view of your business. Faster decisions.
Your teams work with several tools. Oryon brings together the information that matters for your growth.
Example: A company invests in Google Ads and Meta Ads to attract new clients.
Looking at its dashboard, leadership observes:
| Metric | Google Ads | Meta Ads |
|---|---|---|
| Monthly budget | $1,500 | $1,000 |
| Leads | 45 | 50 |
| Cost per lead | $33.33 | $20 |
| Clients acquired | 9 | 3 |
Meta Ads generates more leads at a lower cost. Yet Google Ads produces three times as many clients.
“Your Google Ads campaigns have a higher cost per lead, but a better conversion into clients. Compare the value of the contracts won before reallocating your budgets.”
Leadership can thus assess its investments based on business results rather than mere lead volumes.
In a service business, every decision can affect your profitability: hiring, client acquisition, marketing budgets, business development or technology investments.
But when data is spread across different platforms, it becomes hard to understand what truly contributes to your company’s results.
Oryon helps you bring your essential metrics together and identify the changes that need your attention.
Your business is growing. Your data is scattering.
Your marketing campaigns generate inquiries. Your CRM tracks leads. Your payment system records revenue. Your website has its own statistics.
All of this information is useful. Yet it is often analyzed separately.
This fragmentation makes decisions harder:
- Are your marketing investments producing profitable results?
- Which sources generate the best business opportunities?
- Is your revenue growing at the same pace as your spending?
- Which activities deserve more resources?
Oryon brings together the available information to give you a more coherent overall view.
Track the metrics that influence your growth.
Oryon lets you see your main marketing, sales and financial metrics in accessible dashboards.
You can track, for example, how your leads, conversions, advertising spend and connected revenue evolve.
The goal isn’t to multiply charts, but to help you recognize the important changes.
Understand where your investments pay off.
A campaign can generate many visits while producing few qualified inquiries.
Conversely, a less visible channel can attract clients with a high business value.
By bringing together your advertising, sales and financial information, Oryon helps you assess your investments beyond the metrics presented by each platform.
You can compare your results and decide where to focus your next efforts.
Spot changes before your next meeting.
Oryon highlights the performance variations that deserve your attention.
A drop in conversions, a rise in acquisition cost or a change in revenue can be identified in your analyses.
With the Team plan, a weekly strategic report also lets you see the main findings and suggested steps in a format that is easy to share.
Better visibility for your whole team.
Leadership, marketing, sales and operations can rely on consistent metrics to discuss priorities.
Oryon makes performance easier to understand without requiring manual reports to be built over and over.
Your next decisions deserve the full picture.
Need specific sources or custom dashboards? Discover the Enterprise plan.