Spreadsheets
Flexible and familiar. They can hold anything, and everyone knows how to open one.
But every update is manual: export, paste, check. Once the file is ready, working out why the numbers moved is still up to you.
Why Oryon?
You already have the numbers. What’s missing is the answer.
Oryon brings together the data from your tools, explains what changed and helps you see where to start, with no analytics expertise needed.
The difference, on a single number.
An example, for illustration.
Cost per lead: $18.56 (down 9%).
The number is correct. You still have to work out what it means and whether to do anything about it.
Your leads are up 19%, your ad spend is up 8%.
So your acquisition is getting more efficient. The quality of those leads still needs checking.
Find the campaigns behind this gain before you adjust your budget.
Why the usual ways leave the question open.
These tools all have their uses, and you probably rely on several already. They aren’t bad. They just stop short of what an owner actually wants to know: what changed, and what should I do about it?
BI tools
Powerful. You can build almost any view, as long as you know how to set it up.
They usually take time to put in place and someone to maintain the views. They’re very good at showing what’s happening; interpreting it is left to you.
Agency reports
Useful for following the work you’ve handed to an agency, from people who know your campaigns.
They arrive on a fixed schedule and mostly cover that scope. When a question comes up between reports, or touches your sales and revenue, you wait or look elsewhere.
General chatbots
Very good at explaining a concept, summarizing a text or helping you write.
With no link to your tools, they don’t know your numbers. You have to paste them in, ask yourself each time whether you’re comfortable doing that, and start over next week.
What Oryon does differently.
Oryon starts from your business data and goes as far as the next action to consider. There’s no report to build and no file to prepare.
You keep your tools and you keep the decision. Oryon gives you a clearer picture to decide from.
- Everything in one place: your marketing tools, sales and revenue come together in one dashboard, with no exports.
- A plain-language explanation: the changes that matter stand out, along with what they may mean for your business.
- Priorities: you see what to look at first, rather than a long list of metrics.
- Answers from your own data: on the Team plan, you ask the AI assistant your questions in plain language.
- Reasoning you can check: every insight shows its source, so you can verify the logic.
- Your data stays yours: hosted in Canada, never sold, never used to train AI models. See where it’s stored.
COMPARISON
What that changes, in practice.
What Oryon does for you, compared with the tools you already know.
OryonA data analyst within reach
Not comfortable sharing your company data with ChatGPT? Share it with Oryon.
Isolated data, never sharedAll your company's data visualised at a glance
| Your business needs | Oryon |
|---|---|
| Identify which marketing channels actually generate revenue | Yes |
| Compare ad spend with sales and collected revenue | Yes |
| Bring marketing, CRM and payment data together in one interface | Yes |
| Spot the campaigns that cost more than they bring in (Meta Ads, Google Ads, etc.) | Yes |
| Understand performance across platforms without relying on each one’s own reports | Yes |
| Get AI answers based on your company’s connected data | Yes |
| Generate presentations straight from your company’s data | Yes |
| Measure your visibility in ChatGPT, Gemini and Perplexity with Oryon Index | Yes |
Google analyzes your activity on its own platforms. Oryon connects your marketing tools, your sales and your revenue to give you a complete, honest view of what’s really performing across your business.
In an era where leaders have to understand their whole ecosystem to perform, Oryon turns your data into decisions, with no analytics expertise required.
What Oryon isn’t.
Better to say it up front: Oryon isn’t right for everyone, and it doesn’t do everything.
Probably not for you if…
- you have no data to read yet. Oryon interprets what your tools record; it can’t create that history for them.
- you already have a data team that builds its own models and doesn’t need a simplified read.
- you’re looking for certainty. Oryon suggests things to check, not guaranteed results.
What Oryon doesn’t replace
- Your tools. Your CRM, ad platforms and payment software keep doing their jobs.
- Your judgment. Recommendations are proposals: you decide what gets done, when and how.
- Your advisers. Oryon is no substitute for accounting, tax or legal advice.
How to start.
It doesn’t take a big project. One specific question and a few connected tools are enough to judge whether Oryon is useful to you.
Start the 14-day free trial.
It gives you full access to the Individual plan. We save your card at the start; cancel before the trial ends and you pay nothing.
Connect two or three tools.
For example Google Analytics, Google Ads, and HubSpot or Stripe. Setup is guided, and standard integrations need no code.
Begin with a question you already have.
Which channel brings in the most? Why did this cost go up? See whether your dashboards and insights get you to the answer faster than before.
Keep the plan that suits you.
Individual: CAD 29.99/month, plus taxes. Team, with the AI assistant and weekly strategic reports: CAD 79.99/month, plus taxes. Compare plans.
Start with a question you already have.
Connect your tools and see what Oryon tells you, on your own data.